CHICAGO CUBS – It’s Different Here
I helped define the brand style for the Cubs 2022 season: It’s Different Here. My team and I developed the guidelines and created template assets for the Cubs to use across their social channels. The Cubs used this design treatment in highlight reels on YouTube and across their social posts. Throughout the season I designed and ideated for multiple campaigns including concepts for Season Ticket Waitlist and Sloan Park Spring Training.
Role: Senior Art Director / Designer
Agency: SCC