Robert H|B

I helped define the brand style for the Cubs 2022 season: It’s Different Here. My team and I developed the style guidelines and created template assets for the Cubs to use across their social channels. The Cubs used this design treatment in highlight reels on YouTube and across their social posts.

Throughout the season I designed and ideated for multiple campaigns including concepts for Season Ticket Waitlist and Sloan Park Spring Training.

Campaign Videos

Role: Senior Art Director / Designer
Agency: SCC

Here are direct mai ads and apparel made for America’s Navy. I worked directly with the in-house studio to develop these assets and other creative deliverables in support of unique experiences and pop-ups made for Navy Recruiters.

Role: Art Director / Designer
Agency: VMLY&R Chicago

Defend your crew against the flu! When you get your flu shot, you protect your inner circle and provide peace of mind. Feel free to wear your bandage like a badge of honor.

I served as one of the art directors on the Walgreens team, conceptualizing health related campaigns, creating Direct Mail pieces, and designing assets for the in-store Health Corner.

Campaign Videos

Role: Art Director / Designer
Agency: VMLY&R Chicago

I lead the creative for bp fuel, creating email campaigns and other sales assets. I developed a new splash page for the BPme app (from scratch). I built multiple concepts for the bp credit card campaign, designed event promos, and created social engagement.

Campaign Videos

Role: Creative Director / Designer
Agency: VMLY&R Chicago

I took the lead in designing a series of informational posters showcasing ideas in support of Kellogg’s: Away From Home. These ideas would promote the KSC products in a fun way across university and K-12 school campuses. I even got the chance to propose my very own holiday: “MmmDay”.

Each poster was printed on a larger display board that provided details of each execution.

Role: Senior Art Director / Designer
Agency: SCC

Kim Crawford, Ruffino, and Robert Mondavi Private Selection. These works were created for their monthly content calendars. This content was made to reflect the dynamic trends of our target audience.

Designing these social ads was a lot of fun; conceptualizing these with the team was even better.

Role: Art Director / Designer

Heritage, Grit, Fuel. My partner and I were asked to bring freshness to nostalgia. This social content was created for the revitalization of Amoco’s brand look.

Campaign Videos

Role: Creative Director / Designer
Agency: VMLY&R Chicago

Vi Living is a collection of retirement locations with resort-like amenities. Alongside the team, I helped create targeted campaigns to promote awareness and generate interest in the business. With insights gathered from the team, I made holiday greetings and other videos to communicate the benefits of luxurious assisted living.

I designed 1,000+ kinetic banners and seasonal Facebook posts for Vi Living retirement homes and their 10 associated assisted-living communities. Each community has its own brand styling and design requirements to maintain. Oftentimes, whatever content is created for one community needs to be designed for the others.

Campaign Videos

Role: Art Director / Designer
Agency: VMLY&R Chicago

Creating promotional flyers, seller sheets, and other sales media content for P&G Professional and their roster of affiliated products.

Role: Senior Art Director / Designer
Agency: SCC

I worked on the Wrangler account creating content for the brand’s social media channels. We often had the opportunity to collaborate with franchises and create dual branded content. This collaboration with Adult Swim allowed me to return to my favorite hobby: making space art.

Campaign Videos

Role: Art Director / Designer
Agency: VMLY&R Chicago